Month: April 2011

It’s Not Easy Being Free

By Callie Oettinger | 18 Comments

(Another CrossFit-related post for you up front, but stick with me for a bit and the big picture point about giving it away makes it into the post.) Each time one of Steve’s books left the table, my son reached in a box, pulled out another book, and topped off the stacks.

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“Pizza for Everybody!”

By Steven Pressfield | 28 Comments

First, I want to thank everyone who helped make last Wednesday’s launch of Do The Work such an overwhelming success. I sent pizza to the gang at Seth Godin’s Domino Project (thanks, Pizza Grill in Hastings-on-Hudson, NY)—but I also want to give a shout-out to everyone who downloaded the free Kindle version, ordered the hardback or audio, tweeted, Facebooked, blogged, retweeted or just told a friend and passed DTW along.  Thanks, you guys! You helped make this thing a hit without any traditional media, advertising, testimonials, blurbs, reviews, the whole shooting match. Next week in this space I’ll talk with…

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The War Inside Ourselves

By Steven Pressfield | 13 Comments

Chapter 25   The War Inside Ourselves The Bhagavad-Gita is the great warrior epic of India. For thousands of years, Indian caste structure has been dominated by two elite social orders—the Brahmins (poets and holy men) and the Kshatriyas (warriors and nobles). The Bhagavad-Gita is the story of the great warrior Arjuna, who receives spiritual instruction from his charioteer, who happens to be Krishna—i.e., God in human form. Krishna instructs Arjuna to slay his enemies without mercy. The warrior-god points across the battlefield to knights and archers and spearmen whom Arjuna knows personally and feels deep affection for—and commands him…

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The YES Sign

By Callie Oettinger | 13 Comments

The Domino Project team should go with a YES sign—if it ever considers ditching its domino symbol. The NO sign greeted everyone entering the retirement community my husband and I lived in just out of college. We were young, broke, starting our first jobs and planning a wedding, so my husband’s grandmother pulled a few strings with the condo board, and—BOOM—there we were, in our early 20s, at least 60 years younger than the youngest retiree in the community, every day facing the NO sign in South Florida, the land of sun and fun.

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How Screenwriters Pitch

By Steven Pressfield | 24 Comments

Today, the 20th, is publication day for Do the Work in all three versions—hardback, electronic and audio—so please forgive me if I do a little marketing pitch for a sentence or two. Here’s how I described the book to a friend: Do The Work isn’t so much a “follow-up” to The War of Art as it is an action guide that gets down and dirty in the trenches. Say you’ve got a book, a screenplay or a startup in your head but you’re stuck or scared or just don’t know how to begin, how to break through or how to…

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Coming Home

By Steven Pressfield | 3 Comments

Chapter 23   Coming Home But what about us? What about the soldier or Marine who steps off the plane from overseas and finds himself in the scariest place he’s seen in years: Home. Has everything he knows suddenly become useless? What skill set can he employ in the civilian world? The returning warrior faces a dilemma not unlike that of the convict released from prison. Has he been away so long that he can never come back? Is the world he knows so alien to the “real world” that he can never fit in again? Who is he, if…

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What It Takes: In Three Acts

By Shawn Coyne | 4 Comments

I thought I’d get back “on message” this week with an inside baseball piece on traditional book publishing. Then I discovered something interesting. I re-read Steve’s description of the “What It Takes” series from December 2010: “What It Takes” will bring you in on the meetings, the marketing and publicity, what works and doesn’t work—everything. Expect a play-by-play as the campaign unfolds.

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Three Act Structure

By Steven Pressfield | 20 Comments

Last week’s post, this week’s and next’s all come from Do The Work, our new book that comes out, on amazon.com only, a week from today. The e-version is available for free right now, though it won’t go “live” till pub day. At that time, a hardback and an audio version will go on sale, along with a collectible. By the way, you don’t need an e-reader to download an e-book; it’ll work on your iPad, your Mac or PC, your Android. Here’s a link to free apps that make this work. But enough salesmanship. Let’s get down to today’s…

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Inner Wars

By Steven Pressfield | 6 Comments

PART THREE INNER WARS Chapter 21   Casualties of War All of us know brothers and sisters who have fought with incredible courage on the battlefield, only to fall apart when they came home. Why? Is it easier to be a soldier than to be a civilian? For the warrior, all choices have consequences. His decisions have meaning; every act he takes is significant. What he says and does can save (or cost) his own life or the lives of his brothers. The nineteen-year-old squad leader and the twenty-three-year-old lieutenant often exercise more power (and in spheres of greater and…

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East Russell Street Feed and Seed

By Callie Oettinger | 3 Comments

East Russell Street Feed and Seed sold everything from hanging plants and corn seed to dog pedicures and Easter chicks. I was 16 when I worked there—my first non-babysitting-or-lawnmowing-and-comes-with-a-paycheck job.

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