Horse Sense: “Lay a Little Heavy on the Business Side” Revisited

Conductor Zubin Mehta laughs with singers Dolly Parton and William "Smokey" Robinson during a reception for the Kennedy Center honorees in the East Room Sunday, Dec. 3, 2006. Photo Credit: Eric Draper. Caption Credit: The White House.

(This post first ran July 4th of last year. I’m revisiting it now on the heels of a visit with a young artist who I hope stands his ground and fights for a fair deal.)

Would you have said no to Elvis Presley?

Imagine Elvis calling you back in the day.

He loves a song you’ve written, wants to record it—and even invites you down to the recording session.

You’re excited and start telling your friends the news—and then (and this is a big AND THEN), a few days before the session, Colonel Tom Parker (a.k.a. Elvis’ manager) calls you up and says:

“Now, you do know that Elvis is recordin’ your song. And you do know that Elvis don’t record anything that he don’t publish or at least get half the publishin’ on.”

Would you give him at least half the rights? It’s Elvis after all and working with him would be a good thing, right?

If you were Dolly Parton and the song was I Will Always Love You, you would have replied:

“I can’t do that. This song’s already been a hit with me. And this is in my publishing company. And obviously this is gonna be one of my most important copyrights. And I can’t give you half the publishing, ’cause that’s stuff that I’m leavin’ for my family.”

And then decades later, you’d still be receiving payment for that song, right on through Whitney Houston’s recording of it becoming one of the best-selling singles of all time.

* * *

I’ve heard the Parton-Presley-Parker story dozens of times–but not as many times as I’ve heard of other artists who made the opposite decision, and do give away the rights to their work. When I caught an interview Dolly did with Dan Rather (from which the quotes above were pulled), I tuned in for another telling of it. This time I also caught her telling another story I know well—of artists who only focus on the art and not on the business—as well as a decision I wish every artist would make: to “lay a little heavy on the business side.”

“My daddy could not read nor write. Never had a chance to go to school. But my daddy was so smart. . . . I watched him maneuver, I watched how he would—he could trade and barter. And, you know, it’s like he would . . . What do they call it, good horse sense or horse tradin’? They call it street smarts if you’re from the city, but good old country horse sense. My daddy was so smart. And I just watched him through the years. And my daddy was also one of those people that was really willin’ to work. He was up all the time, up early, havin’ to farm before he went to work on construction or doin’ whatever he had to do to, to keep food on the table. But he always just managed to make some of the best deals and some of the best choices. And I . . . I was very influenced by that.

“Now, I got my music from my mother’s side of the family. And most musical people, musicians don’t wanna work at anything else. So, I got my work ethic from my dad. I got my music from my momma. And I tried, in the early days when, when I would think about it and I started seein’ that I could make money at this, I thought, “Well, they do call this the music business. So, why don’t I kinda lay a little heavy on the business side of things?” So, I got to thinkin’, you know, what I should do to make it really profitable, not just to sing and just let the money roll in and let it be gone before you think about it. So, I started thinkin’ about . . . keepin’ my publishing to myself . . . you know, publishin’ my own songs, startin’ my own publishin’ company and just different things like that that I thought would be, you know, smart business. So, through the years, I have been lucky and made some really good choices. But I’ve got a lotta good people that’s helped me a lot, too. I owe a lot of my success to a lot of smart people.”

Wrapped into fewer words: Dolly knew that many musicians only focused on the music, but she also knew the power of solid horse-sense infused business decisions. That’s the difference between artists with long-time successful careers and those who never break through. Yes, talent plays a huge role, too, but business is a major factor. How many artists can you name who broke through on talent and then went bankrupt and faded fast?

We don’t all have daddy’s like Dolly’s, imparting horse sense wisdom on us, but we need it just the same. We need it to get us toward our “all-for-love” projects.

Steve has talked about doing “one for love and one for money” in the past—taking on those gigs that are just for pay, so that you can pay the bills and fund time to develop your craft. But what if all you did was your craft? What if your craft generated enough for you to live off of it?

In surfboard artist Drew Brophy’s case, “painting 10-15 surfboards a day helped him to get really good and to develop a very strong style of his own,” said his wife Maria. “If Drew had been working in another field and only painting in his spare time, he would have been wasting his talent.”

His craft advanced because he put in the time. He had the time because he focused on the business and sold his work.

There’s another piece to this, too. If you value your work and make those hard decisions, others will value you, too. (Look toward the beginning of Maria Brophy’s article “Why Artists Should (Not) Be Paid for Their Artwork” for an example, and read on down to the end). For all those people who thought Dolly was crazy for turning down Elvis at the time, I’m betting her decision garnered her an even greater respect from an even larger group of people.

While some artists have broken through on talent alone, the ones with the long-time successful careers are most often the ones who took time to “lay a little heavy on the business side.”

Twenty years ago this summer, a contract commercial producer for Mattel Toys offered me this advice when I was a summer intern in Mattel’s El Segundo, CA, corporate offices: “It’s called show business, not show art.” I never forgot that line—and set about thinking about the business side.

Laying heavy on the business side is a force multiplier when paired with hard work and natural gifts.

If you don’t have that horse sense that Dolly spoke about, get some. It’ll take you a long way.

(One more reason you need horse sense, via John Scalzi. Read it)

Posted in

DO THE WORK

Steve shows you the predictable Resistance points that every writer hits in a work-in-progress and then shows you how to deal with each one of these sticking points. This book shows you how to keep going with your work.

do the work book banner 1

THE AUTHENTIC SWING

A short book about the writing of a first novel: for Steve, The Legend of Bagger Vance. Having failed with three earlier attempts at novels, here's how Steve finally succeeded.

The-Authentic-Swing

NOBODY WANTS TO READ YOUR SH*T

Steve shares his "lessons learned" from the trenches of the five different writing careers—advertising, screenwriting, fiction, nonfiction, and self-help. This is tradecraft. An MFA in Writing in 197 pages.

noboybookcover

TURNING PRO

Amateurs have amateur habits. Pros have pro habits. When we turn pro, we give up the comfortable life but we find our power. Steve answers the question, "How do we overcome Resistance?"

Turning-Pro

18 Comments

  1. gwen abitz on July 31, 2015 at 6:21 am

    LOVE IT, Callie. SOMETHING I definitely need TO DO.

  2. Mary Doyle on July 31, 2015 at 6:28 am

    Gotta love Dolly! Thanks for this repost – it’s an important message for all of us.

  3. Brian on July 31, 2015 at 6:52 am

    Callie,
    I remember this post from last year, and as I’m a year older I read it differently.

    “If you value your work…others will value you, too.”

    This line hit me square in the face. The Puget Sound has become a bit of a hot-bed for Veteran-owned start-ups. A few incubators, the UW-Tacoma has an incubator specifically for veterans, and the proximity of high-tech to a large military community makes for a fertile ground.

    I know a lot of these guys, have been tangentially involved/around the community for the past few years. I’ve lived in this area since 1995, have owned a business (that failed and I still pay for…), co-founded an animal rescue with Kelly, have a race, and have been in the military. I know a lot of people, in a lot of different communities.

    I’m also hard-wired to introduce people to others. I’m one of Gladwell’s ‘connectors’.

    The other day someone asked me for some help getting into a community college. In short, the business is reliant on a healthy relationship with higher ed.

    I freely offered to make the introduction, and then help with the pitch.

    …I did not ask for any money, equity, or consulting fee. Kelly said that I’m not valuing myself appropriately…and she’s right.

    I think this all may be another subtle form of Resistance. Resistance is telling me that what I do is not something I can monetize. That is a lie.

    I want to help, but I need to put some aside for the family.

    Thanks for timely reminder.
    bsn

  4. Jeff on July 31, 2015 at 8:16 am

    Was awesome the first time I read it. Remains awesome on the re-read. Thanks, Callie!

  5. Patricia on July 31, 2015 at 2:25 pm

    Good one to repeat, Callie. Thanks.

    Patricia

  6. David Thompson on August 3, 2015 at 12:26 pm

    Yes, yes, yes! This got me thinking about my own craft. Although I do some pro bono work professionally, I am not making a dime from my creative work. If I’m going to continue on this path I’m on, that has to change…

  7. Doug Keeler on August 5, 2015 at 2:09 pm

    Such a simple idea, but when you are self published like I am, tending to the “business side” eats into sitting down & writing. I am deep into book two, but still must find the time to market book one. Excellent post, now back to work!

  8. Allan Poshel on January 24, 2021 at 11:22 am

    The other day my friend and I consulted and decided to try ourselves in the business. But to enter into this area can be very dangerous, so we decided to read this article what does the customer service department do in a business Now we have an idea of how to set up work in our team, now we can build the right plan and go on the right road in our business, I am very happy about it. I am sure that this article will help our system help us get to the next level in production. If we used to hire a lot more support agents than the requests required, now we don’t need to, as we start to weed out the unnecessary stuff in production.

  9. Helpware on March 25, 2021 at 5:02 am

    Great thoughts! You clearly transmitted a powerful message for all of us to think about.

  10. Clear PEO on April 7, 2021 at 5:05 pm

    A powerful article, Callie! Your thought prompts thought. Keep it up! Thanks for your hard work, you are super)

  11. Joseph on April 16, 2021 at 11:00 pm

    The end result of any type of advertising product is to attract a potential consumer, click here to learn more about Google Places

  12. Trupp Global on August 19, 2021 at 3:26 am

    Great Post!!
    Thank you for this really useful and extensive post. I will keep it in mind, if I ever go to BPO Services provider. Trupp Global is a global service company focused on delivering awesome customer experiences for its clients.
    Thanks for sharing it.

  13. Patent books on March 28, 2023 at 7:17 am

    This is prompting them to think about how they can make money from their creative work in order to continue on the same path they are on. This could mean that the speaker is trying to find ways to monetize their creative work, such as through selling art, offering services, or through other means. It is important to consider how to sustainably fund creative work in order to ensure that it can continue to be done.

  14. john on May 1, 2023 at 11:08 am

    Real estate investing also involves various strategies, such as flipping, rental properties, and real estate investment trusts (REITs). Flipping involves buying a property, renovating it, and reselling it for a profit. Rental properties involve buying a property and renting it out to tenants, providing a steady stream of rental income. REITs are companies that own and manage real estate properties and offer investors the opportunity to invest in a diversified portfolio of properties. Belize Real Estate

  15. Noemi on May 23, 2023 at 11:40 pm

    thank you

  16. MatthewRamirez on May 29, 2023 at 4:54 am

    Callie, this is quite an interesting article. For me, this is really a new way of looking at business. I never thought about the fact that a successful businessman is not always a higher education, but also some innate qualities and skills. Does anyone know how to create a timeline in powerpoint ? Now there are just a lot of promotion methods that help the development of absolutely any business. I learned a lot of useful information from this blog, namely tips on creating a project timeline presentation. This is really such valuable information. And most importantly, these are the recommendations of specialists who have repeatedly created professional presentations for my business.

  17. Janet Kelly on October 23, 2023 at 10:27 am

    Horse Sense: ‘Lay a Little Heavy on the Business Side’ Revisited” offers insightful perspectives on balancing passion and practicality in entrepreneurship. This article echoes the importance of strategic planning, as highlighted in robust business plans like those found at https://www.ogscapital.com/business-plans/. A must-read for aspiring and seasoned business leaders alike

  18. Dorcas Boswell on November 30, 2023 at 7:43 am

    Lay a Little Heavy on the Business Side” Revisited offers insightful strategies for balancing entrepreneurial vision and financial acumen. Businesses must maintain this equilibrium for growth. Speaking of financial solutions, when navigating tough times, it’s smart to get instant cash advance support. Apps like Payday Instant Cash Advance provide timely relief, aiding businesses in managing cash flow efficiently. Such resources are valuable in maintaining the delicate balance between innovation and fiscal prudence.

Leave a Comment





Patronu aradığında sürekli hasta olduğunu söyleyerek iş yerine yalan söylüyor porno hikaye Patronu artık bu kadarının gerçek olamayacağını ve rapor görmek istediğini dile getirip telefonu kapatıyor türbanlı Olgun kadın hemen bilgisayarının başına geçip özel bir doktor buluyor ve onu arayarak evine davet ediyor porno Muayene için eve gelen doktor olgun kadını muayene ediyor ve hiç bir sıkıntı olmadığını söylüyor brazzers porno Sarışın ablamız ise iş yerine rapor götürmesi gerektiğini bu yüzden rapor yazmasını istiyor brazzers porno fakat doktor bunun pek mümkün olmadığını dile getiriyor sex hikayeleri Daha sonra evli olan bu kahpe doktora iş atarak ona yavşıyor ve istediğini alana kadar durmuyor Porno İzle Karılarını takas etmek isteyen elemanlar hep birlikte evde buluşuyor türkçe porno Güzel vakit geçirdikten sonra kızlara isteklerini iletiyorlar ve hatunlarda kocalarının bu isteklerini kabul ediyorlar seks hikayeleri Hemen ellerine telefonları alan elemanlar karılarına video eşliğinde sakso çektiriyorlar porno izle Hiç beklemeden sikişe geçen elemanlar hatunları değiştire değiştire sikmeye başlıyorlar.