Nobody Wants to Read Your Sh*t

I realized one day that over my long writing career, I had made a living in five different fields—advertising, screenwriting, fiction, nonfiction, and self-help. I wondered, What lessons did each field teach … and do they overlap, field to field?

Cave paintings at Lascaux. We don’t know why this is here, but it’s great, aint it?

The title of this book is the first and most important lesson any writer learns, and you learn it on your first day in the ad biz.

Nobody wants to read your sh*t.

Your ads, I mean. People hate ads. They hate TV commercials. I do myself. I’m always reaching for the remote.

This of course is true for every other kind of writing—and every other art. If you don’t believe me, try to get your own mother to read your novel. The bottom-line lesson (and it applies to every form of writing and art):

Since nobody wants to read your sh*t, you gotta make whatever you write so interesting, so sexy, so compelling that a person would have to be crazy NOT to read it.

NWTRYS is “lessons learned” from a lifetime working in those five fields of writing.


Nobody Wants to Read Your Sh*t

Available in paperback, audio and e-book from the Black Irish Books store.

Begin today

Start with this War of Art [27-minute] mini-course.

It's free.

The course's five audio lessons will ground you in the principles and characteristics of the artist's inner battle.

Continue each week (also free) with our "Writing Wednesdays" and "What It Takes" posts, each one like a new chapter in The War of Art. Plus continual videos, freebies, specials and new material throughout the year.

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