A Ride on the Wild Side
Shoulder harness down. Seat belt locked. Loose items secured in cubbies next to the ride.
Waiting for those magic words to blare through the speakers: Heeeere weee goooo!
Biting bottom lip.
You know what comes next.
We’re off, climbing higher, anticipating the rush to come, and then . . .
We’re at the top of the rollercoaster, paused, trying to fix the ride.
We’re ready to launch. We want to move, but we don’t want to fall.
Test the store. Working? Works for me. You? Shawn? Jeff? Steve? Yes? Friends? Good idea. Yes, let’s send to friends. We need fresh eyes. Will they take a look?
More fixing and changing.
What about the books? Yes, ready to go. Go where?
Books in the warehouse? Yes.
Amazon? They’ve got their thing going on.
For friends? Yes, hundreds, ready to share. Can we send?
We’re over that first rise. Launch day, we’re flying.
Both hands in the air? No. One hand released, going with the flow, the other holding on tight.
Still biting bottom lip.
Customer comments start coming in. Good. Happy. Feeling calm.
Frustrated comments, asking how downloads work, and about creating accounts. Surprise. Respond. Fast. Make sure the customers know we’re on it. We want to provide the best experience possible.
Rushing. Ride still going.
More comments—a mix. Good overall, but some wondering when we’ll offer more, make changes.
We’re on it.
We can see the station. Still working.
Next stop? 2.0.
The Warrior Archetype
A New Video Series from Steven Pressfield
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