Be More Than A Milk Crate

Last month I attended the man of the year ceremony hosted by the Optimist Club of Passaic, New Jersey.

As the man of the year (also my husband’s cousin) stood up to speak, I was struck by the 400+ people in the room who’d shown up for the event. The cousin didn’t have a web site. He didn’t have a product to sell. He didn’t market himself via social media. Instead, he got out into the community and volunteered.

He’s a teacher who has coached football, headed the school’s ski club, worked with special education kids, raised money for scholarships, opened his home to friends and family in need, and who raised his 12 year old sister after their mother died and he became the sole caregiver (though he was barely 20 years old himself at the time).

People got to know him because he put himself out there.

He was seen.

People like him because he always has something kind to say (and his charm and quick wit are hard to deny).

He’s a good guy.

People show up when he needs help and to honor him because he shows up for them.

He gives back to others.

We spend so much time on this site—and other sites—talking about web sites and Google Analytics, and building engaging content and permission-based relationships, and blah, blah, blah.

If you really want someone to show up for you to support your work, you’ve also got to put in some face time.

Get out of your chair.

Leave your house.

Say hello to the rest of the world.

Build relationships that aren’t based online.

Do good for others.

Anyone can jump atop a milk crate in London’s Speaker’s Corner. But as they walk off, only a few have followers who trail after them—and fewer have followers who take action, who do more than follow like sheep.

Be more than a milk crate—and build more than a platform.

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DO THE WORK

Steve shows you the predictable Resistance points that every writer hits in a work-in-progress and then shows you how to deal with each one of these sticking points. This book shows you how to keep going with your work.

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THE AUTHENTIC SWING

A short book about the writing of a first novel: for Steve, The Legend of Bagger Vance. Having failed with three earlier attempts at novels, here's how Steve finally succeeded.

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NOBODY WANTS TO READ YOUR SH*T

Steve shares his "lessons learned" from the trenches of the five different writing careers—advertising, screenwriting, fiction, nonfiction, and self-help. This is tradecraft. An MFA in Writing in 197 pages.

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TURNING PRO

Amateurs have amateur habits. Pros have pro habits. When we turn pro, we give up the comfortable life but we find our power. Steve answers the question, "How do we overcome Resistance?"

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10 Comments

  1. Mary Doyle on March 3, 2017 at 4:41 am

    Amen Callie! I salute your husband’s cousin – thanks for an inspiring post.

    • Fleurette M Van Gulden on March 3, 2017 at 2:57 pm

      One of the earliest networking, though caregiving and sharing are naturals and so overlooked beyond that.

      Refreshing article, gives me comfort knowing I’m not so much as pushy when I open to strangers any given day on any topic.

      It pays off most times, can’t go wrong, thanks Callie Oettinger,

  2. Maureen Anderson on March 3, 2017 at 6:11 am

    Love it, Callie. And it makes me wonder all over again what people did before everyone had a phone in his hand!

  3. Jim Gant on March 3, 2017 at 9:31 am

    Callie,

    Loved the post today…”do good, be good” sounds easy but not always easy to put into practice.

    An inspiration to us all.

    Jim

    • BING on March 3, 2017 at 9:45 am

      Really great and simple advice that make total sense. The reality is we can all do a form of this and receive many blessings.

      Thank you Callie.

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  5. Dan Sheridan on March 4, 2017 at 6:44 am

    This is a wonderful tribute and a worthwhile message. Thank you for being there…… at the dinner and always. Love ya!

  6. Dorothy VanDalinda on March 4, 2017 at 7:36 am

    I agree. i have knownDanny since he was 3. Adorable back then too… He has turned out to be such an incredulble young man. Loving, giving ,caring always to family and friends. He is such a blessing to many people. Very proud of you always Danny

  7. Weesly 18 Weesly on June 26, 2021 at 2:49 pm

    有的同学问我们为什么Matlab代写比别的代写类型更难。我们平时说没有很难的语言,但是每个语言有自己的特色,学生做作业的时候一定要注意这个方面。Matlab的很大的特点是不可以直接去进行操作,先一定要学习。当然,你可以随便打数字,写一些公式,但是这就没有什么意思。如果你为了进行研究用Matlab,你应该了解语言的工具箱,否则不可以有效地使用软件所提供的功能。另外,如果建立模型的时候你犯什么错误,知道Matlab的操作原理可以很快的找到错的地方,节省你宝贵的时间。总结,开始使用Matlab以前,最好查教材,仔细地阅读最基本的信息,以后会更容易。

  8. James Jordan on August 1, 2023 at 12:36 am

    Your cousin’s story has inspired me to be more than a milk crate in my own life. I want to pursue my passions and dreams and use them to serve others and make a positive impact.
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