The Single Best Book Promotion Tool
They say do podcasts, signings, speak, do public appearances. But the thing that moves the needle most is right here.
This blog.
Or any platform where you, the writer, have established a bond with readers and fellow artists who connect with you.
I mentioned in last week’s post that Amazon knows who our readers are (they’ve got the list from mailing books to them). But they won’t share that list. It’s proprietary. They’re hanging onto it.
That’s why a blog or newsletter is so important. It gives you and me a way of speaking directly to our readers and fellow writers in the trenches.
When we have a new book, we can announce it. If we’re offering a class or speaking somewhere, we can put the word out to those who are most likely to be interested.
I offered a one-day course last year. I announced it on this blog and on social media. 95% of the people who signed up were from this blog.
That’s how powerful it is.
Two other things:
First from myself, thanks to everyone who has stuck with me and supported over ten years of Writing Wednesdays. It’s great fun for me. It motivates me, compels me to organize my thoughts … and I hope the work and the interchange have helped others as much as they’ve helped me.
Second, if you yourself are looking for the single most powerful tool of promoting your own work, start something like this. A newsletter, a blog, a presence on social media.
Share what you know. It can be anything. My friend Brandon Burgess just started a video series on Overcoming Anxiety. It’s great! He’s totally open about his own struggles and how he overcame (and is still overcoming) them. I follow him myself!
DO THE WORK
Steve shows you the predictable Resistance points that every writer hits in a work-in-progress and then shows you how to deal with each one of these sticking points. This book shows you how to keep going with your work.
THE AUTHENTIC SWING
A short book about the writing of a first novel: for Steve, The Legend of Bagger Vance. Having failed with three earlier attempts at novels, here's how Steve finally succeeded.
NOBODY WANTS TO READ YOUR SH*T
Steve shares his "lessons learned" from the trenches of the five different writing careers—advertising, screenwriting, fiction, nonfiction, and self-help. This is tradecraft. An MFA in Writing in 197 pages.
TURNING PRO
Amateurs have amateur habits. Pros have pro habits. When we turn pro, we give up the comfortable life but we find our power. Steve answers the question, "How do we overcome Resistance?"
Brilliant post. Thank you very much for this.
Thank you very much for this insight dear Steve.
A blog is strong, but I couldn’t know how much. I always felt The Mythologists (Οι Μυθολόγοι), kind of my blog, weak. I couldn’t raise a revolution through it.
I would add as a suggestion that the fame of the blogger is important.
I would find it very intresting if you could analyze simultaneously the methods of marketing of the biggest fishes out there, those whose books sell millions of copies. It would be an interesting comparison between the two paths.
I am writing dear Steve. The holy minutes.
My love to you, Diana, all the team, all the friends.
Thanks for sharing this – I have no presence on social media nor a blog. However, having a blog is appealing even if its to introduce oneself as an unknown person in the midst of …… millions who regularly are online. You said it began very slowly and that’s what I would expect. Happy to see such a thoughtful and well supported way to be online without all the hoo-haa of other methods.
I blogged on word press for five years. I had 22 followers. The mechanics of a blog elude me, how to grow readership, basically, market when an unknown without a book yet. Any helpful information is appreciated to begin again.