We said in the previous post that athletes train and soldiers train, and that you and I as artists and entrepreneurs have to train as well. But the athlete and the soldier have an advantage over us.

We’re finally doing it! This week, ten lucky winners will get the “two-pack” promo package containing A Man at Arms and The Arcadian, plus a fold-out scroll detailing the links between the two … and a hand-made pewter “X” pin, in honor of the Roman Tenth Legion that plays such a prominent role in both books.

There’s an axiom in every army in the world.

I asked in last week’s post if our readers would be interested in a drawing (as in, me pulling ten winning tickets out of a hat) to win the “two-pack” promo piece that includes signed copies of THE ARCADIAN and its predecessor, A MAN AT ARMS, plus some other fun goodies.

A promotion idea that has worked for us in the past is to do a drawing (i.e. plucking a winning ticket out of a hat) for a prize.

Some other ways to get the word out, even if you’re NOT famous …

One of the ways we promoted A MAN AT ARMS a few years ago was to offer a half-hour ZOOM call with me.

They say do podcasts, signings, speak, do public appearances. But the thing that moves the needle most is right here.