One mistake that beginning writers often make is to forget about setups and payoffs. Sometimes they’ll have great setups but no payoffs. Other times they’ll invent a fantastic payoff, but fail utterly to set it up.


"Don't tell me that, Carlo. Because it insults my intelligence."

I used to make those mistakes all the time. I’d kick off Act One of a screenplay with all kinds of provocative premises. Then I’d forget about ’em and fizzle my way to a no-bang climax. Or I’d have a dynamite finish that fell unannounced out of the sky.

Think about a joke. It has two parts: a setup and a punch line.

A novel is no different, nor is a screenplay, a short story, an op-ed piece. Dance performances have setups and payoffs. So do songs and albums, video games, restaurant and office interiors, IPOs, legal briefs, even paintings (which you might think are static) have setups and payoffs.

Relationships have setups and payoffs; marriages, divorces, blow-ups, reconciliations. Wars have setups and payoffs. A bar mitzvah has a setup-and-payoff. So does a bris.

The movie that has the widest and most satisfying spectrum of setups and payoffs is, in my opinion, The Godfather. Think of all the mooks who got what was coming to them in the end: Barzini, Tessio, Moe Greene, Carlo, Paulie, Tattaglia, not to mention the earlier payoffs delivered upon Hollywood big shot Jack Woltz with the horse head in his bed—and Virgil Sollozzo and police captain McCluskey, gunned down by Michael in Louis’ Italian restaurant.

Sonny’s death was a payoff to the setup of his own hotheadedness, as even the Godfather’s near-assassination paid off his own carelessness in the wake of his rejection of Sollozzo’s “white powder” proposition.

The payoff for Michael (Al Pacino) could not have been more satisfying, as he becomes in the final scene “the Godfather.” And poor Kay, played by Diane Keaton, gets the door swung closed in her face, the payoff of the payoff.

A story, a startup, a piece of software is as satisfying as its payoffs. And the payoffs are only as good as the setups.

A great setup contains the seeds of its payoff. Consider Kay and Michael in the Godfather’s opening sequence, the wedding of Connie Corleone and Carlo Rizzi. Michael is a clean-cut Marine captain, Kay a stylish New England WASP. A beautiful couple. But when Michael recounts the story of his father and a certain famous bandleader …


Luca Brasi put a gun to his head and my father told him either his brains or his signature would be on the contract.

… we know this relationship is riding for a rocky finish.


That’s my family, Kay. It’s not me.

Great payoffs surprise us. The setup makes us think the story is going in one direction, but when it pays off, there’s a twist. Who would’ve thought that the clean-cut Marine with the blonde girlfriend from New Hampshire would become the ruthless destroyer of the Five Families?

If the payoff is really good, we realize, in the end, that there was no surprise at all. What had seemed to be a turn of fate proves to be inevitable and, as we realize it, we receive the gift of insight. We should have seen it coming!

Sometimes, in the process of writing, it helps to start with the payoff. If we know where the story is going, we can work backwards. We ask ourselves, “What’s missing? What scene, what character, what backstory do we need to set up this payoff? How can we embed this final ‘reveal’ way back at the beginning?”

Robert McKee has an axiom, “The inciting incident determines the obligatory scene.” He means the setup must deliver a payoff—and the content of the payoff must be embedded in the setup.

If a priest, a rabbi and an alligator walk into a bar, the punch line better be about Dan Marino, Miami Beach or Gucci handbags.

If you’re struggling with a project and can’t figure out why, ask yourself about its setups and payoffs. When you read a book or watch a movie that really works, take note of what was set up and how it was paid off.


Steve shows you the predictable Resistance points that every writer hits in a work-in-progress and then shows you how to deal with each one of these sticking points. This book shows you how to keep going with your work.

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A short book about the writing of a first novel: for Steve, The Legend of Bagger Vance. Having failed with three earlier attempts at novels, here's how Steve finally succeeded.



Steve shares his "lessons learned" from the trenches of the five different writing careers—advertising, screenwriting, fiction, nonfiction, and self-help. This is tradecraft. An MFA in Writing in 197 pages.



Amateurs have amateur habits. Pros have pro habits. When we turn pro, we give up the comfortable life but we find our power. Steve answers the question, "How do we overcome Resistance?"



  1. Rebecca Lang on October 31, 2012 at 6:17 am

    Thanks again for the article. Without proper set up and pay off an ending just doesn’t come through.

  2. Josh Karp on October 31, 2012 at 8:30 am

    Can’t tell you how much I enjoy the blog posts on writing. This one deals with my current predicament on a book I’m writing about the making of an unfinished Orson Welles movie. I have more setups and payoffs than I know what to do with, but finding a way to match them up and not oversell them/hit readers over the head with them is posing a challenge. This post came at a good time.

  3. Aaron Pederson on October 31, 2012 at 8:30 am

    Excellent article, Steve. Thanks.

  4. Basilis on October 31, 2012 at 8:54 am

    Another hint to keep in mind.

  5. Jeff Korhan on October 31, 2012 at 10:39 am

    The payoff of the payoff, love that.

    Many writers today are great at the set-up, then never deliver the payoff. It’s called spam.

    I need to watch more films.

    You also gave me some ideas for my book. I’m on chapter 3 so it’s not too late for a better set-up, i.e. making sure the content of the payoff is embedded within it.

  6. Kathleen on October 31, 2012 at 11:02 am

    Great article! I’m always inspired by your insights into writing. Beginning with the payoff has been a practice I’ve been working on, and I often remind myself of Scott Frank’s “The Lookout” where Chris is taught by Lewis to begin at the end.

  7. Jim on October 31, 2012 at 12:14 pm

    Steve, this is fantastic. This is what “works” so well about the Godfather.

    How do you think this applies to the Godfather part 2 where Fredo was killed for an unknown “betrayal”?

  8. Tom Rizzo on October 31, 2012 at 3:36 pm

    The most important part of this piece is the advice to work backwards. Once a writer knows the payoff–the ending–it’s easier to build scenes and sequels that build to that point. Thanks for this, and the great examples in the Godfather films.

  9. najnowsze FILMY on November 6, 2012 at 4:08 pm

    For anybody who is considering concerning external complications, sometimes end up being tough surprise those to understand to produce simply a single weed in this extremely moving normally needs eleven liters concerning gasoline to be able to. dc free mommy weblog giveaways household trip house gardening household power wash baby laundry washing detergent

  10. Miguel Caculitan on November 7, 2012 at 5:37 pm

    Can’t help but think of Afghan Campaign as i read this. An extremely well set up story that really pays off!

    Thanks, as always, Steve!

  11. malcolm on September 27, 2023 at 6:28 am

    I couldn’t agree more with the concept of ‘Setups and Payoffs.’ It’s all about the art of storytelling and how effectively it can capture our attention and imagination.
    On a related note, if you’re interested in enhancing your storytelling skills in a different context, you might find this resource on ‘The Best Questions to Ask on a Performance Review‘ . Effective communication and storytelling also play a crucial role in HR practices, making them an essential aspect of professional growth.
    Whether it’s in literature, filmmaking, or even the workplace, the power of a well-executed setup and payoff is undeniable. Thanks for sharing this intriguing perspective!

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