Talent Is Bullshit

I’m not the most talented writer in the room. Never have been.

But I can grind.

My first agent told me he’d seen a million talented people — and 99% of them fizzled out. The ones who made it weren’t the most gifted. They were the most relentless.

It doesn’t matter what creative field you’re in. Keep showing up day after day, and the game of numbers will work in your favor.

DO THE WORK

Steve shows you the predictable Resistance points that every writer hits in a work-in-progress and then shows you how to deal with each one of these sticking points. This book shows you how to keep going with your work.

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THE AUTHENTIC SWING

A short book about the writing of a first novel: for Steve, The Legend of Bagger Vance. Having failed with three earlier attempts at novels, here's how Steve finally succeeded.

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NOBODY WANTS TO READ YOUR SH*T

Steve shares his "lessons learned" from the trenches of the five different writing careers—advertising, screenwriting, fiction, nonfiction, and self-help. This is tradecraft. An MFA in Writing in 197 pages.

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TURNING PRO

Amateurs have amateur habits. Pros have pro habits. When we turn pro, we give up the comfortable life but we find our power. Steve answers the question, "How do we overcome Resistance?"

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3 Comments

  1. Hermes van Limbeek on July 1, 2026 at 2:12 am

    The danger of discovering your talent too early is that it can become a substitute for discipline. Knowing you have talent feeds one of the most human weaknesses: procrastination. It makes it easier to say, “I’ll do it tomorrow — talent will carry me.”

    • Ben May on July 1, 2026 at 2:43 am

      No different than working out. It’s a daily discipline like lifting weights or practicing with a instrument. I don’t have to be a great writer to be a ‘writer.’ But I do have to write to call myself one. By the way, Steve. That book about Mickey Marcus? ‘Chasing the Shadow: Mickey Marcus’ 200 Days of Destiny.’ Not me. But cheered on by me. NYC-based Steven Ossad wrote it. He has done sone excellent historical writing. But he’s a curmudgeon.
      I like my own stuff.
      Thanks Steve
      Ben May
      Retired Disney Executive
      Orlando

  2. susanna plotnick on July 1, 2026 at 3:07 am

    I couldn’t agree more. To this day, people say to me, “you are so talented”. But the truth is, I stuck with my art and worked on it for decades, almost every day.

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