Steven Pressfield Blog
This post will launch a new series we’re calling “The Creative Process.” Don’t worry, Writing Wednesday fans, it will not replace WW. We’re going to run “Creative Process” in a different space on the new site as soon as we get it up. The plan is to ask all kinds of interesting people “how they work.” What is their process? How do they get ideas–and what do they do with them once they’ve got ’em? We’ll be grilling writers and artists, military people, entrepreneurs, maybe even an Afghan tribal chief or two.
I know Giving It Away is supposed to work as a web marketing strategy, bringing in new customers. (Like when rock bands offer free downloads of their songs and the new listeners then go out and buy the group’s CDs or attend their concerts.) I’ve tried this. I must confess that so far the only part I’ve mastered is giving it away. But there’s one gentleman who really knows how to do this crazy new thing and actually make it work.