“The War of Art” eBook for $1.99!

One of the mantras of Writing Wednesdays is the ongoing effort to think like a professional, work like a professional, be a professional. But sometimes it’s not so bad to be a lucky amateur either. To wit, here’s a serendipitous tale from a couple of weeks ago.

eBook cover for "War of Art"

The eBook "cover" takes off from the original hardback cover

I had just received the umpteenth note—this time via Facebook—from a frustrated reader who was trying to order the Kindle eBook of The War of Art. (The Amazon page has been crashing regularly since it first went up.)  “Why,” the reader wanted to know, “does Amazon keep saying there’s no such book? And why can’t my wife get The War of Art for her iPad?”

I responded on Facebook by apologizing for the mess and explaining the various tech and contractual problems. To my surprise, I got a message right away from a third party, who happened to have spotted the exchange. His name is Michael Ashley and he wrote back: “I’ve got a new company and I can fix this whole snafu for you.”

A week later we were in business. Michael’s company, FastPencil, is setting things up so that The War of Art can be ordered for Kindle or Ipad, Nook, SONY and a bunch of other eBook platforms. The price will be determined by the individual platforms (somewhere around the standard $9.99) once all systems are up. But for two days next week—October 20th and 21st—the book can be ordered from this site only for $1.99. 

FastPencil is an interesting company. It’s fun for me to work with people who are young and hungry, who are at the tech cutting edge and who have big plans and dreams. FastPencil does hardback, paperback and on-demand publishing too; they’re in the process of corraling a stable of writers right now for a new imprint they just launched last week. If you’re a writer and you’re struggling with the same eBook problems I was, shoot an e-mail to Michael Ashley, [email protected], or Steve Wilson, [email protected]. Michael is the CTO and Steve is the CEO/Prez. They’re hungry!

I’d also like to thank Seth Godin, Jeff Sexton, Mark Safranski, Mark McGuinness, Jonathan Fields and Justine Musk, among others who have opened my eyes to some of the new ways for writers to reach their audiences.

The War of Art eBook for a buck ninety-nine for two days next week! today and tomorrow!

I’ll send reminders via Facebook and Twitter on Tuesday and will do a post here that Wednesday, with a widget that will make everything happen with a couple of clicks.

For more information about the eBook and lessons learned from writing about a carton of eggs, visit the Oct. 20 Writing Wednesdays post.


Steve shows you the predictable Resistance points that every writer hits in a work-in-progress and then shows you how to deal with each one of these sticking points. This book shows you how to keep going with your work.

do the work book banner 1


A short book about the writing of a first novel: for Steve, The Legend of Bagger Vance. Having failed with three earlier attempts at novels, here's how Steve finally succeeded.



Steve shares his "lessons learned" from the trenches of the five different writing careers—advertising, screenwriting, fiction, nonfiction, and self-help. This is tradecraft. An MFA in Writing in 197 pages.



Amateurs have amateur habits. Pros have pro habits. When we turn pro, we give up the comfortable life but we find our power. Steve answers the question, "How do we overcome Resistance?"



  1. Michael Kelberer on October 13, 2010 at 5:31 am

    Count me in!

  2. Radek Kozak on October 13, 2010 at 6:16 am

    That is AWESOME! I’ve been desperate to read it for a long time but i have trouble getting this one in Poland. Even tried purchasing it on amazon but price of shipping to my country is more than the book itself – HORROR!

    I will definitely be on a lookout for this amazing offer. Thank you so much Steven, and thank FastPencil for me either !

  3. Parker Westbrook on October 13, 2010 at 6:46 am

    Sweet! My first e-book! I refer to this book a lot, sometimes just reading a quick chapter to keep Resistance at bay. This will make it easier.

  4. Holly on October 13, 2010 at 7:02 am

    What a nice offer! I’m looking forward to seeing the e-version.

  5. Daniel Ambrose on October 13, 2010 at 8:21 am

    I just got a Kindle and I am looking forward to downloading this book. Thanks Steven.

  6. Guy on October 13, 2010 at 8:58 am

    I can hardly wait. Thank you for offering this wonderfully kind deal!

  7. Ken on October 13, 2010 at 7:52 pm

    1.99 is too good to pass up.

  8. mark j grygiel on October 13, 2010 at 8:17 pm

    please let me know, as i’d love to purchase your e-book. – mark

  9. mark j grygiel on October 13, 2010 at 8:19 pm

    sign me up for the email updates too, please.

  10. Mordechai (Morty) Schiller on October 14, 2010 at 6:30 am

    I already read (and loved) the book. And I’d like to have a searchable copy too. But I don’t do Kindle or iPad. Will there be a good old fashioned PDF version available?

    • Mash on October 14, 2010 at 3:12 pm

      The eBook will be available in both PDF and EPUB formats from the FastPencil.com web site, and it will be available in Kindle, IBooks and Nook formats directly from those respective channels.

      • Dave Bouwman on October 20, 2010 at 8:25 am

        I’d like to get the Kindle Version but the link to Amazon is showing 9.99…. is the $1.99 option just for PDF and EPUB?



      • Jeff on October 21, 2010 at 6:27 am

        Same for me, I’ll buy it anyway but was hoping to get the Kindle version for 1.99.

  11. Bob Meyer on October 14, 2010 at 6:37 am

    Will it be made available in plain pdf or some other format I can read on my computer?

  12. Sterling on October 14, 2010 at 11:58 am

    Will it be available for the Barnes and Noble Nook?

  13. Fiona Purdy on October 14, 2010 at 12:20 pm

    I have the same question a Mordechai! I hope the answer is yes there is a pdf version available.


    • Steven Pressfield on October 15, 2010 at 1:56 pm

      Bob, Sterling, Fiona …

      See the Reply from “Mash” (Michael Ashley of FastPencil) on page one. Quick answer: Yes Yes Yes.

  14. Dawn on October 14, 2010 at 1:03 pm

    Would love to purchase this e-book next week! Keep us posted please:)

  15. Monique Ferrier on October 14, 2010 at 3:20 pm

    Please remind me, as i’d love to purchase this ebook!

  16. Fiona on October 14, 2010 at 3:34 pm

    Let me know – love to read this book

  17. Anawangin Cove on October 14, 2010 at 6:27 pm

    This is interesting, Please kindly count me in! Thanks.

  18. Carlin on October 14, 2010 at 7:03 pm

    Hey cool, looking forward to it!

  19. Frank on October 14, 2010 at 7:41 pm

    Great..Hopefully it’ll be in PDF format. How does one find out when we can get it?

  20. Dean on October 15, 2010 at 3:12 am

    The book sounds interesting, love the title. Thanks for the tip on FastPencil…

  21. S on October 15, 2010 at 5:06 am


  22. Randy Botti on October 15, 2010 at 10:06 am

    time to block out some reading time.

  23. Brian Ball on October 17, 2010 at 6:59 am


    I enjoyed the audiobook as well. Anything you can do to promote that to people would at least be worth a virtual assistants part-time work. It’s well produced, your voice is excellent, and the fact that you are reading it helped all the concepts have a tone of authenticity.

    Thanks for your contribution.

  24. Michelle George on October 17, 2010 at 6:59 pm

    I’ve been wanting to buy this for AGES!! can’t wait! thank you so much!

  25. Charlie on October 17, 2010 at 7:58 pm

    Looking forward to checking this out!

  26. applem00n on October 18, 2010 at 10:13 pm

    2 bucks?! Um, yeah, that sounds affordable.

  27. Monna on October 19, 2010 at 9:07 am

    looking forward to reading it

  28. Search Engine Marketing - Dallas on October 19, 2010 at 10:04 am

    Thanks for this AWESOME information! I will definitely have to use this in my blog!


  29. Stacy on October 19, 2010 at 3:12 pm

    Wow – that’s a great story. Can’t wait to order this tomorrow.

  30. Stacy on October 19, 2010 at 3:32 pm

    Well, I have blogged, twittered, and bookfaced this.

  31. Bill on October 19, 2010 at 11:10 pm

    It appears your book is not available on Amazon’s Kindle UK store… I assume then this is for the US only?

  32. Peter Lakanen on October 20, 2010 at 7:50 am

    I bought your book earlier this year and loved it. Just grabbed the PDF for two bucks. Thanks for making this available.

  33. Simone on October 20, 2010 at 8:15 am

    Same problem… I can’t seem to find a way to buy the ebook.
    Is it somehow US only?

  34. Albert Hathazi on October 20, 2010 at 10:07 am

    I just purchased it from FastPencil and I was a no hassle process. I just signed up for the account and I purchased it for $1.99. I have read about 10 pages so far and I love it. Spread the word folks.

  35. CJ Barbre on October 20, 2010 at 12:51 pm

    Eureka! Steven, I found you through a best tweets site that took me to Jeff Sexton Writes that pointed me here. I plan to get myself an eReader for Christmas.

    Meanwhile, may I please post your five steps on my blog and refer readers back to your site? I’ve read a great deal about writing and that is the very best information to date. Look forward to your reply.

  36. pixites on October 23, 2010 at 6:45 am

    @mash will there be an android app available soon? or late?

  37. Morgan Mohabir on January 10, 2011 at 6:40 pm

    hey there great post! Enjoyed it!

  38. ginger on May 18, 2011 at 1:36 am

    BOOOOOO…. I missed this. :/

    Fantastic Book Btw

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  42. Kevin Broccoli on October 28, 2011 at 8:07 pm

    For those of you who have the book, you might notice that it is missing an index. I just finished writing one for it. You can view it or download if free here: http://indexmasher.com/online/WarOfArt.html


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