Callie Oettinger

Anger and Writing

By Callie Oettinger | 19 Comments

So often I read Steve’s “Writing Wednesdays” posts and think he’s writing about me. Did you read his last article? It’s the one titled “Being Ignored.”

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On Sharing

By Callie Oettinger | 17 Comments

From the Archives: This one is from December 31, 2010—almost eight years ago. Not much has changed, other than the social media piece, which we’ve still not jumped into whole hog, preferring to invest with readers one on one, rather than relying on social media to connect us. Takes more time, but it’s worth it—and the relationships will last longer than Facebook. There’s only one change that really matters. We said goodbye to Carroll LeFon, a.k.a “Neptunus Lex.” His was one of the first blogs I followed and then I had the honor of corresponding with him about books and family.…

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File Under “What Not To Do, Lesson #1”

By Callie Oettinger | 15 Comments

I emailed a company with a question about their product. I didn’t receive a response. I emailed a second time, in case the first email opted for a Sunday stroll instead of delivery. Still no response.

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By Callie Oettinger | 11 Comments

The simple things don’t require connections to people who have already “made it.” Last week I touched on the power of simple hand-written notes. Some of the responses I’ve received have been along the lines of not being able to obtain the contact information of well-known, “made” individuals or not physically being able to do the handwriting.

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Small. Simple. Powerful.

By Callie Oettinger | 13 Comments

This week I received a postcard from It was handwritten and hand-addressed. It was personalized. It led me to place another order.

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More Iron Filings

By Callie Oettinger | 8 Comments

After Oprah made the decision to interview Steve, we met a few of her team members. There was the TV show, but also the magazine, and the site, and promotions related to all three. I spoke with someone at the magazine and gave her the quote from Steve that I’ve seen shared more than any other: “Put your ass where your heart wants to be.” She declined and said that their audience wouldn’t like the language. Fast forward to the airing of the interview and the clips shared online and guess which quote Oprah discussed. Yep. Ass and all.

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The Ozzy Osbourne – Stephen Hawking Connection

By Callie Oettinger | 19 Comments

I went to an Ozzy Osbourne concert with my son. Zakk Wylde was on stage tapping. I know about tapping because my son plays guitar. He knows about tapping because he loves Led Zeppelin.

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One Leg at a Time

By Callie Oettinger | 6 Comments

Early 2000s, a Big Five publisher bought an indie publisher. I had a contract with the indie publisher. It was a large contract and I was less than a year into launching my business. I needed the work. Unlike the indie publishing house, the Big Five publishing house had its own PR/Marketing team. It didn’t need me.

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Getting to Your “Out”

By Callie Oettinger | 7 Comments

I have a friend who is always the first to test new tech. For example, when Google glasses were announced, she was tapped to give them a test run—and I got to hear the stories about strangers staring at her and random in-the-know techies asking if they could try on her glasses. So, when she told me back in the 2006ish period that she was exploring alternative ways for colleagues around the world to meet, I wasn’t surprised to hear she was testing online conferencing.

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Thank You Bob Danzig

By Callie Oettinger | 22 Comments

I had the honor of knowing and being mentored by Bob Danzig for 21 years. He always asked about my kids and my husband and my work, and then I’d push through because I always wanted to talk about Bob. Bob led an extraordinary life and my favorite conversation with him related to Opportunity.

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