Callie Oettinger

Recycling: That Idea in the Blind Spot

By Callie Oettinger | 4 Comments

Last week I started thinking about recycling as a strategy. Here’s what usually happens when something slaps me in the face: There’s something I’ve been doing, or something someone I know has been doing, but I never consider it. I see it, I know it’s going on, but I don’t put a name on it. I don’t acknowledge it.

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Don’t Cruise in the Eye of the Storm

By Callie Oettinger | 5 Comments

Outreach campaigns are like children. Each is different. An example: I have two kids. My son passes out on planes within the first few minutes and sleeps the entire way. My daughter is energized by being strapped into her seat and becomes that nightmare child who kicks the back of your seat the entire length of a five-hour flight. I walk on the plane with both kids. I treat them the same way, but what works with one doesn’t necessarily work with the other. There are things that work with both of them from time to time, but in general,…

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The Change Up #1 Revisited

By Callie Oettinger | 5 Comments

Thank you for all the comments and e-mails that followed last week’s What It Takes post. I’ve spent the past week thinking about what I wrote, why I wrote it, and how I feel about the responses. Seth Godin mentioned that Steve’s books are gifts. I agree. Change up the old Hair Club for Men line, to: I don’t just work with Steve, but I’m a fan, too.

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The Change Up #1: Six Months and Three Books

By Callie Oettinger | 13 Comments

Steve finished The Profession. Seth Godin contacted Steve about the The Domino Project.

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Join Us For A Night of Bassoon

By Callie Oettinger | 4 Comments

Steve Martin opened his performance with Steep Canyon Rangers by thanking the audience for being there—saying that he knew asking us to join him for a night of bluegrass was like Jerry Seinfeld asking his fans to join him for a night of bassoon. It wasn’t what any of us expected—or necessarily wanted—from him, and he hoped we liked it. We did. While my ears, eyes, and soul were drinking in the music, all I could think about was “the crossover.” In the late 90s, country musician Garth Brooks released an album under the name of “Chris Gaines.” He created…

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Do Book Videos Work?

By Callie Oettinger | 35 Comments

I can’t think about William Blake’s “The Lamb” without thinking about Shelby’s and Jonathan’s impressions of Foghorn Leghorn reading the poem: “Ah… Little Lamb. Ah, say… Ah, Little Lamb. Dost thou know… I, say, I say, dost thou know who made thee? We were seniors in Ms. Wilmers’ high school English class and she had just finished asking us: “Why can’t you imagine the vision of a song or a poem in your own head? Why do you need videos?” She wasn’t able to help us create a shared visual image of the poem and blamed it on our reliance…

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It’s Not Easy Being Free

By Callie Oettinger | 18 Comments

(Another CrossFit-related post for you up front, but stick with me for a bit and the big picture point about giving it away makes it into the post.) Each time one of Steve’s books left the table, my son reached in a box, pulled out another book, and topped off the stacks.

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The YES Sign

By Callie Oettinger | 13 Comments

The Domino Project team should go with a YES sign—if it ever considers ditching its domino symbol. The NO sign greeted everyone entering the retirement community my husband and I lived in just out of college. We were young, broke, starting our first jobs and planning a wedding, so my husband’s grandmother pulled a few strings with the condo board, and—BOOM—there we were, in our early 20s, at least 60 years younger than the youngest retiree in the community, every day facing the NO sign in South Florida, the land of sun and fun.

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East Russell Street Feed and Seed

By Callie Oettinger | 3 Comments

East Russell Street Feed and Seed sold everything from hanging plants and corn seed to dog pedicures and Easter chicks. I was 16 when I worked there—my first non-babysitting-or-lawnmowing-and-comes-with-a-paycheck job.

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Words of Wisdom

By Callie Oettinger | 14 Comments

Summer 2002, I caught one stop on the Aerosmith, Run-DMC and Kid Rock tour. It was awesome. These three different generations of artists, with distinct sounds, were all doing their own thing, yet they figured out how to work together, to keep everything moovin’ and groovin’ with rhythm and ease—void of jarring awkward transitions. And as individuals off the stage, they’d grown—and their art had grown with them. They were all relevant. Even Kid Rock, the youngest of the group, was already mixing things up, diving into the country and sometimes pop world, rather than allowing himself to be pegged…

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