For those who can’t wait, here’s the link to get the full story. (Oh, and before I forget, there’s a great Black Irish baseball cap that comes along with the JABs.) But let’s back up first to say what Black Irish JABs are, and how you can use them. How do you learn to write? I mean really. How does an aspiring artist of any kind (or even an accomplished pro) get her ideas onto paper? How does she tell her stories? How does she make it all work? The standard prescription is read read read and write write write.…

Don’t you hate it when sites or stores do “teasers?” I do. They tell you that “something” is coming [maybe they even give you a sneak peek], trying to snag your interest and gin up your anticipation. But then they leave you hanging and don’t tell you what that “something” actually is. I hate that. And I’m gonna do it right now in this post. (Sorry!) Next week, in this Wednesday space, I’ll be introducing a product that Shawn and Callie and I have been working on for more than three years. At various points over that time, we thought…

Let me start with an overstatement: For writers and artists, the ability to self-reinforce is more important than talent. What exactly is reinforcement? It’s when your coach or your mentor or your spouse tugs you aside and tells you how well you are doing, and how proud of you they are, and how certain ultimate success is if you just keep doing what you’re doing. That’s reinforcement. What’s self-reinforcement? It’s when you do the exact same thing for yourself. Let me rephrase my original overstatement by quoting my (fictional) literary agent, 96-year-old Marty Fabrikant: “Talent is bullshit. I seen a…

I’m reading a wonderful book (thanks, Bill Wickman, for turning me onto it) called Bugles and a Tiger, My Life in the Ghurkas by John Masters. This is the kind of book I absolutely devour—a straight-ahead memoir, no plot, no characters, just an absolutely true account of a fascinating life experience, in this case the tale of a young Brit who served in India in the 30s in a legendary Ghurka battalion. What exactly is a Ghurka? The Ghurkas are Nepalese peasantry. Modest of stature, often illiterate, incredibly hardy and brave, loyal, dedicated and true, they have covered themselves with…

I wrote in last week’s post that I would have to kill myself if I couldn’t write. That wasn’t hyperbole. Here in no particular order are the activities and aspirations that don’t work for me (and I’ve tried them all extensively, as I imagine you have too if you’ve logged onto this blog.)

If you’re a working writer struggling to get published (or published again) or wrestling with the utility or non-utility of self-publishing, you may log onto this blog and think, Oh, Pressfield’s got it made; he’s had real-world success; he’s a brand. Trust me, it ain’t necessarily so. I don’t expect to be reviewed by the New York Times. Ever. The last time was 1998 for Gates of Fire. The War of Art was never reviewed, The Lion’s Gate never. My other seven novels never. My recent novel, The Knowledge, came out a while ago. It was reviewed nowhere by no…

About a year ago I wrote a series of posts titled “Report From the Trenches.” They were about a particularly ugly run of months when I was struggling to make a book-in-progress work. The good news is that in the end (I think) the process succeeded. The bad news is I’m back in that same place on the next book. I never learn. I forget each time how back-breaking it was the time before. One of my favorite movies of the past few years is Margin Call, written and directed by J.C. Chandor. It’s roughly about the market crash of 2008,…

The actress reads a book or screenplay and says, “I want to do this.” We applaud her vision. The editor discovers a manuscript and publishes it. We salute his taste. The director, the producer, the financier find a hot property and scoop it up. We give ’em an award. I’m not saying these artists don’t deserve their plaudits. All I’m saying is It all begins with the writer. The fun starts with you and me. Everybody else waits downstream. Everyone else comes late to the party. Others may interpret. They may mount, they may discover, they may finance, underwrite, refine,…

This week I received a postcard from Chewy.com. It was handwritten and hand-addressed. It was personalized. It led me to place another order.

  If you’re an aspiring writer (or even an established one), you’ve seen websites and seminars and workshops that promise to “help you write a bestseller.” I’ve read and attended some of these myself. And I’ve learned from them. They haven’t been a complete waste. But let’s dig a little deeper and ask ourselves what’s going on in our minds when we buy into such a promise. “Bestseller” in this lexicon equals “success.” The promise between the lines is   “This will change your life”   Fill in the blanks for what you imagine that means. Money. Fame. A better…