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The Sillidar System

By Steven Pressfield |

One of the nutty joys of research is that you get to read the most obscure, nerdy books in existence. I’m talking about tomes so arcane that not even the author’s mother could get past Page Six. I love these books. When I find one on alibris.com (or in the deep stacks of the research library), I whisk it home like an addict packing a gram of the latest black-tar smack. I can never in good conscience recommend these books to friends because who in their right mind, besides me, would be interested in this geeky stuff? And yet the…

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Don’t Cruise in the Eye of the Storm

By Callie Oettinger |

Outreach campaigns are like children. Each is different. An example: I have two kids. My son passes out on planes within the first few minutes and sleeps the entire way. My daughter is energized by being strapped into her seat and becomes that nightmare child who kicks the back of your seat the entire length of a five-hour flight. I walk on the plane with both kids. I treat them the same way, but what works with one doesn’t necessarily work with the other. There are things that work with both of them from time to time, but in general,…

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A Tale from the Trenches

By Steven Pressfield |

Todd Henry is a friend. He started in the creative/entrepreneurial field in 1995 with a tour of duty in the music biz, working as a marketer, writer and creative director. By 2005 he had launched his own company, Accidental Creative, working independently with creative people and teams. By then he had evolved his own unique philosophy (several of whose precepts I borrowed and use myself), which he pulled together last year into his first book, The Accidental Creative: How To Be Brilliant At a Moment’s Notice, which is terrific and which will be published tomorrow.  Todd and I sat down a…

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What I Love About Seth, Part Two

By Steven Pressfield |

When I first started blogging, I wasn’t really hip to the ethic. That, I learned from Seth Godin. A blog is about giving. Or, perhaps more accurately, giving back. A guy like Seth, who has started many businesses and failed and succeeded in about equal measure, has acquired a thoroughgoing education from the University of Hard Knocks. When Seth blogs, he shares that knowledge. He’s not asking for anything, he’s giving. But one thing I didn’t know about Seth was that he has also passed along that knowledge in an extraordinary free MBA program. 48,000 people visited the announcement page…

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Virtuosity

By Callie Oettinger |

I visited a CrossFit “box” last week. CrossFit came on our radar two years ago, when it referred thousands of CrossFitters to Steve’s site, via one small mention on the CrossFit site. Between that first link and last week’s visit to one of their “boxes,” I realized how much I’d forgotten—and then had to refocus upon—the fundamentals. Here’s how things went down:

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Wars Change, Warriors Don’t

By Steven Pressfield |

Today we launch a new series on the site. It’s called The Warrior Ethos. Here’s a short intro, in case you missed it. The series is intended for our young men and women in uniform, but I hope that other warriors in other walks of life will give it a chance too. Posts will appear every Monday. After this week, Writing Wednesdays will resume. Let’s plunge right in. Here’s the introduction to The Warrior Ethos and the first two chapters. (The photo above is from Khalidiyah, Iraq, 2008—the men of Company F, 2nd Battalion, 24th Marines. Thanks to Lance Corporal Albert F.…

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When It Crashes, Part Two

By Steven Pressfield |

Did you ever see the movie Wag the Dog, starring Dustin Hoffman and Robert Deniro, directed by Barry Levinson and written by Hilary Henkin and David Mamet? The film is about a lot of things, but at its core it’s a portrait of a Hollywood producer. The character of Stanley Motss, played by Dustin Hoffman, is, by all accounts, a spot-on portrayal of Robert Evans (who produced The Godfather and Chinatown, among many others.) What does a producer do? Nobody knows. Even in the movie biz, no one appreciates the producer’s art. “Did you know,” Dustin Hoffman complains at one point…

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Jeff Lipsky

By Callie Oettinger |

Jeff Lipsky is the writer and director of the films Childhood’s End (co-starring Tony Award nominee Sam Trammell), Flannel Pajamas (about which Roger Ebert wrote: “One of the wisest films I can remember about love and human intimacy. I will not forget it.”), and Twelve Thirty (Jan. 2011 theatrical release, starring Jonathan Groff, Mamie Gummer, Portia Reiners, Reed Birney and Karen Young), and the director of Once More With Feeling (co-starring Chazz Palminteri, Drea de Matteo and Linda Fiorentino). He co-founded the film distribution companies October Films and Lot 47 films, and has shepherded over 200 films to market, including…

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Erik Proulx

By Callie Oettinger |

The film “Lemonade” was my introduction to Erik Proulx. It is inspiring, uplifting, motivating—all the good stuff—and is a strong reminder of our abilities to reinvent ourselves—hard-charge our dreams, at any moment. A 15-year veteran of the advertising industry, Erik created commercials for brands like Volvo, Fidelity Investments, GMC Trucks, and Perdue Chicken. Then, two days after being offered a raise and a promotion, his agency laid him off without ceremony. He responded by creating “Lemonade” and the blog Please Feed The Animals. His experience, combined with the collective experience of the hundreds of people he’s interviewed for Lemonade (the…

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Loving A Writer

By Steven Pressfield |

Are you in love with a writer? Are you sure about this? Sure you don’t want to try someone easier on your heart, like a bull rider, a Black Ops commando or a motorcycle stuntman? Herewith, from painful experience, a few guidelines for those who have given their hearts to servants of the literary Muse. (The following observations apply equally, of course, to actors, artists, musicians, comedians, entrepreneurs and all others of this particularly unruly stripe). Please, lovers, keep the following in mind: 1) Writers are not normal. E.L. Doctorow calls writing “a socially acceptable form of schizophrenia.” What he…

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